Executive Summary. Apple is a strong brand that stands for high prices and stylish technological products.
Its core values, innovative easy to use, different and stylish in design contributes to the image of the brand: innovative but managable products for people who „think different“.
What are the 4 positioning strategies
There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning.
What is the brand image of Nike
The brand is famous for its swoosh logo and tagline that states “Just do it.”.
They have become one of the most recognizable visual brand elements. Originally a styled version of the name served as the logo, later combined with a swoosh.
How will a positive brand image help increase sales
A positive brand perception increases the likelihood that customers will choose your products over your competitors,’ even those at a lower price point.
Consumers refer friends and family to the brands they love, so you can leverage word-of-mouth marketing to acquire more customers at a low cost.
What are the 7 positioning strategies?
- i
- ii
- iii
- iv
- v
- vi
- vii
What are the benefits of having a good brand image?
- 7 Major Benefits of a Strong Brand
- Increases Brand Recognition
- Improves Customer Loyalty to Your Brand
- Positive Word of Mouth Marketing
- Higher Advertising Effectiveness on Customers
- Lower Price Sensitivity
- More Applicants That Want to Work for Your Brand
- Engaged Employees Who Are Proud to Work at Your Company
What are 4 elements of a positioning statement
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.
We’ll talk about these in summary below, but first, there is some work to be done.
Before sitting down to write your PS, decisions must be made.
How do you identify brand image?
- Determine your mission, values, and vision
- Create a brand positioning statement
- Create a brand personality
- Identify your key audiences using persona research
How do you create a good brand image?
- Know your brand’s target audience
- Identify your target audience’s needs
- Determine your brand’s value proposition
- Use your value proposition to shape your brand’s identifying features
- Plan a marketing campaign that communicates your brand values
- Stay consistent
How would you promote a positive image to customers?
- Understand and Deliver What Customers Value
- Take Initiatives to Build Credibility
- Focus on Multichannel Customer Support
What is the ultimate goal of Visual Merchandising
Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.
Its ultimate purpose is to use the retail space to generate more sales.
How do you find brand image?
- Measuring Brand Perception via Focus Groups, Surveys, and Social Media Listening
- Brand Concept Maps
- Semantic Differential Scaling
What are main 5 reasons why a brand can lose its image?
- Bad Customer Service & Communication
- Not Dealing Well with Negative Reviews
- Inactive on Social Media
- Poor Design & Copy
- Cold Email Campaigns
- Bad Website Experience
- A Blog with No Direction
What makes a strong brand image
A brand logo should be instantly recognizable: simple, unique, appropriate, and memorable. Most importantly, it should clearly convey the company’s messaging.
Companies should also consider the various sizes and shapes their logo will be expected to take, from website headers to products to stationary.
How do you maintain a strong brand image?
- Choose a “Voice”
- Be Consistent
- Know Your Audience and Buyer Persona
- Humanize Your Brand
- Be Original
- Stay Active
- Have a Strong Pre-established Brand
How can I improve my brand image?
- Do A ‘Values Check’
- Know Thyself And Align
- Create High-Profile Events
- Use Great Photos
- Be True To You
- Become The Media
- Improve Your Culture
- Define Your Niche
References
https://www.bynder.com/en/glossary/branding-strategy/
https://en.wikipedia.org/wiki/Positioning_(marketing)
https://www.thebrandingjournal.com/2021/03/brand-image/
https://www.wix.com/blog/2021/09/brand-positioning-strategy/
