Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.
Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional.
The extra headline field allows you to include additional text in your ads.
How do you create expanded text ads
To create and edit an expanded text ad: Select Ads and then Expanded text ads from the type list.
Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear.
Enter ad text, paths, and URLs in the edit panel.
What will replace expanded text ads
Responsive Search Ads, also called RSAs, are officially replacing Expanded Text Ads, also called ETAs, within Google Ads.
Though we didn’t know exactly when this would happen, this change doesn’t come as a surprise since RSAs became the default search ad type in Google Ads in February 2021.
Are expanded text ads going away
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
Is Google removing expanded text ads?
- Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads
- Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward
- You’ll still be able to pause and resume your expanded text ads, or remove them if needed
When did expanded text ads start
Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
Google began testing Expanded Text ads in Q2 of 2016.
Why is Google getting rid of expanded text ads
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google announced this change in August 2021.
After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns.
Why is Google removing expanded text ads
Why Is Google Making This Change? Google noted that the goal of this change is to ensure that the “right message” always shows by dynamically creating ads at the time-of-auction to respond to specific search queries.
What is an ad text
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
Which types of devices can expanded text ads show on
Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
When did expanded text ads stop
Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward.
What is the difference between responsive search ad and expanded text ad
Responsive Search Ads let you create more complex ad copy, composed of more headlines and descriptions than in the case of Expanded Text Ads.
Running them, you get more possibilities for testing, but you don’t have total control over which ad combination will appear on your client’s screen.
How many characters are allowed in a descriptive line of a Google expanded text ad
As of 2018, the limit for the number of characters in a single description line for Google Ads is 90 characters.
However, you can have 2 description lines in a text ad so therefore you have the potential to use 180 characters in total for description lines.
What type of text are ads?
- Responsive ads
- Expanded text ads
- Standard text ads
- Dynamic text ads
- Native formats
- Image formats
How many types of text ads are there
Across the Google Display Network and AdMob, text ads are optimized across three primary ad types: simple text, richer text, and native text.
How do I create a text ad?
- Get the story directly from the client
- Get into the mind of the target audience
- Make it about your audience, not you
- Include product/service benefits
- Describe how you’re better than the competition
- Think holistically
- Include a call to action
- Use keywords
Are text ads effective
In particular, text message marketing offers a read rate of 97% within 15 minutes of delivery, making it one of the best methods of marketing with minimal costs.
Not only will most customers read your messages almost immediately, but 45% of mobile marketing campaigns generate a successful ROI.
Which advertising text is based on ads
Text ads feature text and text links that marketers use to promote their brand, message and products.
Text ads are as old as marketing itself (think of the “Want Ads” in newspapers) but today text ads generally refer to the text-only ads used in PPC advertising.
How do you write an expanded paid search ad?
- Write brand new ads
- Include your most important message in the headlines
- Remember Headline #1 is more important than Headline #2
- Don’t pause your old ads right away
- Write ads that speak to all users on all devices
- Include your top keywords in the path fields
Why do I get text ads
Why am I getting spam text messages? There are many ways spammers get hold of your cell phone number so they can send SMS spam and sales texts: They may use technology to generate numbers automaticallyso even if you have a brand-new number, you can still receive both robocalls and robotexts.
What are Google ad extensions
Ad extensions are extra bits of information that you can show alongside your ads.
They can contain links to specific subpages on your webpage, a call button, product pricing information, and more.
See our detailed list of extension types for more specifics on exactly what types of extensions exist and how they work.
Which are the three required parts of a text ad
It has 3 parts: a display URL, headline text, and description text.
What are the three required parts of a text ad?
- Headline
- URL
- Description
- FAQs
- Which are the three required parts of a text ad?
- Wrap Up
What are text ads in LinkedIn
LinkedIn Text Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized campaigns in a matter of minutes.
With Text Ads, you can target a premium professional audience and drive high-quality leads to your business—all on a budget that works for you.
What are Google Ads extensions
Building blocks: Google ad extensions are snippets of extra information that Google will add to your text ad’s main body.
Universal extensions: every advertiser should use universal extensions (sitelink, callout, and structured snippets).
What are different types of ad extensions?
- Sitelink extensions
- Callout extension
- Structured snippet extension
- Call extension
- Lead form extension
- Location extension
- Affiliate location extension
- Price extension
Do Google text ads work
Text- based Google Ads are one of the best ways to effectively reach online users.
It allows advertisers to offer solutions directly to potential buyer and create an additional presence online.
In the screenshot above you can see that Google accounts for nearly 74% of users.
How do I run text ads?
- Click Display campaigns in the navigation panel
- Click on your campaign
- Click Settings then Additional settings
- Click Dynamic ads and deselect the checkbox
Which ad extensions can be served automatically
Answer:- Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
How can ad extensions contribute to increasing user engagement
Using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals, like intent, device, interest, location, etc. As a result, your ads will be more relevant and draw higher engagement.
Why do search ad extensions matter
Ad extensions provide additional information and let people perform action directly from the search results.
Extensions make your ad more prominent and get you more clicks and valuable user interactions, like calls.
Sources
https://www.advertisemint.com/definition/ad-account/
https://coschedule.com/marketing-terms-definitions/what-is-a-headline
https://www.facebook.com/business/help/1513393428972189
https://adespresso.com/blog/guide-google-ads-ad-extensions/
https://support.google.com/google-ads/answer/6341322?hl=en
