What is Single Send Journey? This is one of the “new” features of Marketing Cloud that allows you to send individual immediate or scheduled emails, SMS, or push notifications from Journey Builder.
What is fire event in marketing cloud
Entry events prompt Journey Builder to evaluate Marketing Cloud contacts for journey entry. An entry event occurs when records in a journey’s entry event data source, often a data extension, are added, updated, or overwritten.
How do I transfer data to Salesforce?
- Log in using your regular Salesforce credentials
- Set up a connection using a simple, user-friendly interface
- Choose the CSV file to upload, wherever it’s stored: hard drive, server or file storage service (Box or Dropbox)
Can you send emails directly from Salesforce
Send email from Salesforce using the Salesforce servers. No need to integrate with an external email service.
This a great approach if you’re using Salesforce Classic, need bounce management, or aren’t using Gmail™ or Office 365™ with Lightning Experience.
Use your company’s email server to send email from Salesforce.
Is Salesforce a CDP or CRM
Salesforce CDP (formerly CA360) is Salesforce’s CDP. Following Salesforce’s core message, it unites the data from marketing, sales, commerce, service, and IT into one integrated platform.
What is individual email results Salesforce
Individual Email Results (IERs) can be a powerful tool to better understand your audience and how they best engage with your communications.
Learn more about what IERs are and how they can be leveraged to put your constituent at the forefront of your outreach efforts.
What does Sfdc stand for Salesforce
SFDC:- SFDC stands for Salesforce.com. It is a distributed computing and social venture software-as-a-service (SaaS) supplier situated in San Francisco.
It was established in March 1999, to a limited extent by previous Oracle executive Marc Benioff. is the most popular cloud-based CRM today.
What is Salesforce CDP
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360).
CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.
How do I connect to Salesforce CRM?
- In Customer Data Platform, select then
- Select Salesforce CRM
- To connect a Salesforce org to Customer Data Platform, click New
- To connect your Salesforce orgs to Customer Data Platform, click Connect
- After you connect your Salesforce org, you can view the connection details
What is Salesforce Mobile Connect
What is MobileConnect? MobileConnect allows you to create SMS/MMS messages within the Salesforce Marketing Cloud’s Mobile Studio.
MobileConnect doesn’t actually send messages directly to the subscriber’s mobile phone, however.
What is Salesforce journey builder
Journey Builder is designed to allow marketers to customize interactions through those stages based on customer needs, desires and preferences, their demographics and real-time input from their behavior.
Journey Builder uses event-driven triggers to respond to customers or prospective customers appropriately.
When testing Marketing Cloud Connect Why is it important to build a report that sends email only to a single test recipient
When testing Marketing Cloud Connect, why is it important to build a report that sends email only to a single test recipient?
The test send generates real emails and it is important not to send unexpected messages to users or customers.
What is decision split in Marketing Cloud
Decision Split: Determines a contact’s journey path based on their data attributes. For instance, to customize the experience for silver, gold, and platinum-level customers, you can use a decision split.
Example A marketer for a healthcare provider prepares a journey for its patients in three different US states.
How do I email a campaign in Salesforce
When you’re in Salesforce, navigate to Campaigns, create your campaign with members or choose the one you’ve already built, then scroll down to your Campaign Members.
Select the drop-down menu on the righthand side of your Campaign Members box, and select “Send List email”.
Is an API an application
API stands for Application Programming Interface. In the context of APIs, the word Application refers to any software with a distinct function.
Interface can be thought of as a contract of service between two applications. This contract defines how the two communicate with each other using requests and responses.
What is a synchronized data extension
The synchronized data extension uses the name of the synchronized object and adds the suffix Salesforce_n, where n indicates the number of the copy when used in a multi-org environment.
Can you text from Salesforce
Customers can send text messages to your company, and agents can reply from the service console.
Use short code phone numbers to send recurring messages and one-time alerts to your US and Canadian customers.
How do I create a Salesforce API key
Required Editions Log in to the Quip Admin Console. Click Settings, then Integrations. Click New API Key.
Name your API key and enable the User Read, User Manage, User Write, Admin Read, Admin Write, and Admin Manage scopes.
What is publication list in Sfmc
The publication list is Marketing Cloud’s feature to help marketers manage the way subscribers receive various categories of emails.
It also helps to honor unsubscribe or an opt-out request from the subscriber within the Email Studio.
What is the difference between organizing your data in a list and organizing it in a data extension quizlet
What is the difference between organizing your data in a list and organizing it in a data extension?
C. A data extension contains relational data, such as purchases. A list doesn’t.
When you build an email send in Salesforce CRM which field is required before you can click send
True or false: Delete requests take precedence over all other account activities. When you build an email send in Salesforce CRM, which field is required before you can click Send?
The De-dupe subscribers checkbox.
How many types of objects are there in Salesforce
There are three kinds of Salesforce objects. Standard Objects − The objects already created for you by the Salesforce platform.
Custom Objects − These are the objects created by you based on your business processes.
External Objects − The objects which you create map to the data stored outside your organization.
Which statement best describes a contact and a subscriber
Which statement best describes a contact and a subscriber? A contact is a person you are going to send messages to.
A subscriber opted to receive communications or belongs to a particular channel.
Is Sfmc B2B or B2C
SFMC was primarily designed as a B2C platform, however, it has evolved to suit businesses from almost any industry, whether they are B2C or B2B.
SFMC’s B2B users are actually increasing as more businesses expect to engage with their audience in a comparable way to B2C businesses.
What is AMP script
AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages.
While AMPscript uses basic programming concepts, you don’t have to be a coder to understand AMPscript functions and to use it in your emails.
When creating your API request Where can you find your rest base URI
Create the API Request Use this sample code and substitute your REST Base URI in Host and your access token in Authorization.
Remember, you can find this information under the component details of your installed package.
How can you locate your mid
Option 1: Hover over your account name to see the MID. Option 2: Under your username, navigate to Setup.
Under Company Settings, click Account Settings. The MID is listed as the Account ID.
Sources
https://help.salesforce.com/s/articleView?id=livemessage_setup_sms_channels.htm&language=en_US&type=5
https://www.tutorialspoint.com/salesforce/salesforce_standard_objects.htm
https://ledgeviewpartners.com/blog/how-to-use-the-mass-email-all-campaign-members-feature-in-salesforce-summer-18/
https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-developer-basics/learn-administration-basics
