- Monopoly: A monopolistic market is a market formation with the qualities of a pure market
- Oligopoly:
- Perfect competition:
- Monopolistic competition:
- Monopsony:
- Oligopsony:
- Natural monopoly:
What is forward integration strategy
Forward integration is a business strategy that involves expanding a company’s activities to include the direct distribution of its products.
Forward integration is colloquially referred to as “cutting out the middleman.”
What are the benefits of system integration in an organization?
- Streamlining and Automation
- Convenience, Accuracy, and Coordination
- Productivity and Efficiency
- Cost-Effectiveness
- Performance Insights Availability
- Scalability
- Security
What are main features of a market
Therefore, market has some specific features such as buyers and sellers, product, price, area and exchange of ownership.
This is the key feature of market. because there must be buyers and sellers to be market.
The seller should be able to supply goods or services according to the demand of customers.
What are the 4 types of system integration?
- Point-to-Point Integration
- Vertical Integration
- Star Integration
- Horizontal Integration
What are the types of market structure?
- Pure Competition
- Monopolistic Competition
- Oligopoly
- Pure Monopoly
What is public relation in marketing
Public relations is a valuable tool in the promotional mix. Unlike paid marketing programs such as advertising your business, public relations is focused on earned media and can take advantage of unpaid communication channels.
Public relations is about managing perceptions – how people think about your business.
Why vertical integration is important
Vertical integration can allow your business to expand geographically by adding distribution centers in new areas or by acquiring a new brand.
Generally, geographical expansion works best when expanding within a company’s own segment in the supply-distribution spectrum.
What is IMC planning process
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
What is a strategy Mcq
Solution: Strategies are the means by which long term objectives will be achieved. Business strategies may include geographic expansion, diversification, acquisition, product development, market penetration, retrenchment, divestiture, liquidation, and joint venture.
What are the 6 IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What are the 4 principles of branding?
- Brand Identity
- Brand Meaning
- Brand Response
- Brand Relationship
What are the 6 steps in IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
Sources
https://study.com/academy/lesson/what-is-a-marketing-concept-definition-examples.html
https://www.investopedia.com/terms/f/forwardintegration.asp
https://www.zippia.com/manager-integrated-marketing-jobs/
https://ppcexpo.com/blog/integrated-marketing-communications-examples
