- Uncertainty about the future
- Financial management
- Monitoring performance
- Regulation and compliance
- Competencies and recruiting the right talent
- Technology
- Exploding data
- Customer service
What are the 7 elements of international marketing?
- Research
- Infrastructure
- Product localization
- Marketing localization
- Communications
- Inbound marketing
- Outbound marketing
Which of the following is a disadvantage of selling your products globally
Disadvantage: Different Cultures You may need to customize your product or service to each culture.
This includes the marketing materials, pricing and packaging. Reaching these different cultures can require significant staff time and money.
What are the challenges of digital media?
- People tiring Of Digital Advertising
- Evolving Privacy Regulations
- Launch Of Privacy-Focused iOS 14
- Bad Or Tone-Deaf Messaging
- Fraudulent Traffic And Lack Of Experience
- A Lack Of Transparency Into Delivery And Reporting
- Educating Clients Who Are Just Getting Into Digital
- Clients Reducing Marketing Spend
What are benefits of Globalisation?
- Economic Growth
- Increased Global Cooperation
- Increased Cross-Border Investment
- Increased Competition
- Disproportionate Growth
- Environmental Concerns
What are examples of global implications?
- Less water and higher temperatures makes growing food more difficult
- As global temperatures increase the oceans are a major concern
- Some countries, like Bangladesh, are topographically at sea level
What are the disadvantages of global standardization
As we have mentioned above, standardization has certain disadvantages, such as the low penetration degree on the market countries with special needs.
Uniform products may not attract consumer on some markets and, often fail to satisfy local rules or product prescription.
What are the characteristics or attributes of a global brand?
- Keep strategy consistent
- Fulfill your brand promise
- Deliver value
- Demonstrate thought leadership
- Foster positive relationships
- Show integrity
What are two of the key risks of expanding globally?
- Operational Inefficiency
- Political Risks
- Legal Risks
What are the five major drivers of globalization?
- Technological drivers
- Political drivers
- Market drivers
- Cost drivers
- Competitive drivers
How is it complicated by the foreign environment
How is it complicated by the foreign environment? Task is to answer the questions with current, valid information that a marketer can use.
It is complicated by poorly collected and unreliable secondary data; data is lacking comparability and currency.
Sources
https://www.indeed.com/career-advice/career-development/global-branding-benefits
https://www.wrike.com/blog/global-marketing-strategy-guide/
https://study.com/academy/lesson/types-of-advertising-institutional-and-product-advertising.html
https://www.resolver.com/blog/assessing-risks-associated-international-expansion/
