- Set a goal with objectives and a budget
- Locate a venue and establish vendor contracts
- Branding
How do you spread the word about an event?
- Provide an incentive
- Host online competitions
- Use event signage
- Set up selfie spots
- Style out the venue
- Use event photography
- Thank everyone for sharing
What are the 4 principles of branding?
- Brand Identity
- Brand Meaning
- Brand Response
- Brand Relationship
What are brand goals examples?
- Build awareness
- Create an emotional connection
- Differentiate your offering
- Create credibility and trust
- Motivate purchasing
How do you write an event strategy?
- Set the event goal or vision
- Set a timeline
- Set the budget
- Decide the target audience
- Concept and brainstorming
- Set your measures
What is a smart objective in marketing
By definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.
One of the main reasons we called our site and service SMART Insights is because we help marketers succeed through using a more structured approach to their marketing strategy and planning.
What are the qualities of a good event manager?
- 1) Great Communication Skills
- 2) Being a People Person and Team Player
- 3) Willingness, Flexibility and a Positive Attitude
- 4) Highly Organised and Efficient
- 5) Budgeting Capability
- 6) Attention to Detail and Pride in Work
- 7) Determination to Succeed, Stamina to Work Hard
What are the 5 C’s of event management?
- Event Concept
- Event Coordination
- Event Control
- Event Culmination
- Event Closeout
What are the 7 facets of event design?
- Event Infrastructure
- Core Concept
- Core People
- Core Talent
- Core Structure
- Target Audience
- Clients
What are the five senses that should be considered when planning an event?
- Sight
- Hearing
- Taste
- Smell
- Touch
Why strategic planning is important in an event
During the process the event as well as the operating environment in which it competes is taken into account.
Strategic planning helps to focus energy and resources, strengthen operations and ensure that stakeholders, volunteers and employees are working toward common goals.
Sources
https://smallbusiness.chron.com/marketing-plans-event-performance-42756.html
https://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html
https://www.eventsforce.com/us/blog/top-7-personality-traits-of-a-great-event-manager/
https://www.gevme.com/en/blog/engaging-the-5-senses-for-the-ultimate-event-experience/
