In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
What is primary and secondary market
The primary market is where securities are created, while the secondary market is where those securities are traded by investors.
In the primary market, companies sell new stocks and bonds to the public for the first time, such as with an initial public offering (IPO).
Which type of segmentation is most suitable from the view point of understanding branding issues
Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group.
What would be a good way to segment your data?
- Enrich your data to qualify your audience
- Integrate an omnichannel approach into your strategy
- Identify the right segmentation criteria
- Real-time segmentation and personalisation
- Prioritise your segments according to their value
What are three examples of segments
Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
Which of the following are types of segmentation bases?
- geographic,
- demographic,
- psychographic,
- behavioral, and
- benefits sought
What are the three levels of segments?
- Demographic Segmentation
- Behavioural Segmentation
- Needs and Unmet Needs
How many types of marketing are there
Types of Marketing – Top 5 Types: Social Marketing, Service Marketing, Green Marketing, Holistic Marketing and Direct Marketing.
Marketing as a discipline is constantly evolving. The existing concepts are analyzed and updated to suit the current economic and social trends.
What are the 4 main consumer markets
Anytime someone purchases a product for their own use, they become part of the consumer market.
The market typically is divided into four different categories: food, beverages, transportation and retail.
What are the two most commonly used demographic variables used by marketers
Companies divide markets using characteristics such as age, gender, income, education, and family size to achieve demographic segmentation.
Age and gender are the most commonly used demographic variables because they are often the easiest to identify.
What is psychographic segmentation example
Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation.
Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects.
What is benefit segmentation example
Companies that produce athletic footwear use benefit segmenting to divide customers into professional runners, trail runners, and recreational runners.
They provide properly cushioned, lightweight, flexible, and stable shoes for professional runners.
What is an identifier segmentation variable
What is an identifier segmentation variable? a. One which identifies whichcustomers belong in the segment.
What are 4 types of behavioral segmentation?
- Usage and Purchase Behaviour
- Time-Based and Occasion
- Benefit Driven
- Customer Loyalty
What are five demographic factors that could be used to identify your audience
The five main demographic segments are age, gender, occupation, cultural background, and family status.
Who is Nike’s target market
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Citations
https://www.monash.edu/business/marketing/marketing-dictionary/v/volume-segmentation
https://www.wrike.com/blog/what-are-segmentation-bases/
https://www.jj.ac.kr/_custom/jj/_common/board/download.jsp?attach_no=183247
https://www.grin.com/document/232661
