Influencer activation is a marketing strategy that involves brands building relationships with influencers. Companies work with those influencers to introduce products or services to the influencers’ followers.
An influencer could be almost anyone.
How do I activate my brand?
- Experiential marketing
- Sampling campaigns
- In-store brand activation
Which event is generally credited as the catalyst for the emergence of sport sponsorships
The groundbreaking event for the emergence of sponsorships in sports was the 1984 Super Bowl game.
When did sports sponsorships start
The objective of sponsors at that time was mostly to showcase the city’s reputation and standing,1 and it was only during the early 20th century that brands first started to sponsor athletes (Honus Wagner in 1910), sport clubs, or sports events (e.g. Wimbledon tennis tournament in 1902).
What are some examples of successful brand activations at sporting events?
- RFID wristband contests
- Free fantasy sports betting
- Playing games
- Branded photo walls/props
- Exclusive fan experiences
- Sports memorabilia giveaways
- Pop-up bars
What is a digital activation examples
A few digital activation examples include paid social, display, paid search, native, and CTV.
What is the opposite of activating
Opposite of to start, activate or put into action. deactivate. disable. stop.
Can you be sponsored by multiple brands
Sometimes a company will have two brands that are both strong fits for a sponsorship, and provided you keep a few strategies and tactics in mind, there is no reason you can’t negotiate a sponsorship across both of them.
How do you plan a promotion?
- Study different marketing communication strategies
- Set objectives
- Determine your promotional materials
- Develop your promotional message
- Set a budget
- Determine how you’ll measure results or success
- Tweak and repeat
Which 2 brands come to mind when thinking about brands who sponsor causes?
- Pepsi
- Red Bull
- Coca
- Samsung
- Puma
- Adidas
- Reebok
- Castrol
How do you develop a promotional program?
- Assess Marketing Communication Opportunities
- What Communication Channels Will You Use?
- Determine Your Objectives
- Determine Your Promotion Mix
- Develop Your Promotional Message
- Develop the Promotion Budget
- Determine Campaign Effectiveness
What are some of the current and potential future trends such as emerging technologies that impact sponsorship and athletes
Digital transformation and the emergence of new technologies such as Augmented Reality, Virtual Reality and Artificial Intelligence will have a huge impact on the future of sports sponsorship.
Why do brands follow ambush marketing
Ambush Marketing Campaigns Can Go Off-Script One of the key advantages of ambush marketing is that it allows brands to go off-script from their regular advertising campaigns, whether in style, tone, or content.
Why are activating strategies important
The activating strategy is what inspires the learner and is key to instructional design.
The hook should motivate the students and link to prior knowledge of the student or created by the teacher.
If your hook gets “below the surface” it can be a powerful tool towards Higher Order Thinking Skills.
Which is the most efficient and inexpensive way for a local youth soccer camp director to locate organizations that offer grant money
Which of the following is the most efficient and inexpensive way for a local youth soccer-camp director to locate organizations that offer grant money? corporate sponsors.
What are the 3 types of ambush marketing?
- Direct Ambush Marketing
- Predatory Ambushing
- Coattail Ambushing
- Self-Ambushing
- Indirect Ambush Marketing
What is an example of ambush marketing
Some basic examples of ambush marketing is the selling of musical merchandise right outside the venue of a musical concert with no permission from the promoters of the event or depending on an association with the concert to promote sales.
What are the purposes of sport marketing research of sports fans
Sports organizations utilize the power of effective market research to gain insight into lucrative advertising and merchandising channels, to get a glimpse into the minds of fans and develop exciting ways of improving their overall entertainment experience.
Research also uncovers ways to cultivate your fan base.
What is an event triangle
The Event Triangle is a marketing model generally discussed in the context of sports events, but may also be applied to other social and community events, such as a county fair, a reunion, a parade, or a concert, amongst other possibilities.
Sources
https://www.bridgewaterstudio.net/blog/what-is-a-sponsorship-activation-and-how-to-make-your-brand-stand-out
https://www.legalserviceindia.com/legal/article-3598-ambush-marketing.html
https://www.sd.team/feed/what-does-sponsorship-activation-actually-mean
https://sponsorshipcollective.com/the-complete-guide-to-sport-sponsorship/
