- Laptop bag
- Water bottle
- Cell phone
What is service mix
The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers.
The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
How do I find the best brand name?
- Step 1: Articulate Your Brand Heart
- Step 2: Look at Your Differentiators
- Step 3: Brainstorm
- Step 4: Vet Your Brand Name
- Step 5: Test, Test, Test
What is 4C framework
The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.
Why is 4Ps important
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market.
It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
What are types of services?
- Business Services
- Social Services
- Personal Services
Who is Kotler and Armstrong
Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students.
Together they make the complex world of marketing practical, approachable, and enjoyable. Philip Kotler is S. C.
What is Btl event
BTL stands for below the line, and in terms of marketing, BTL events or activities become immediate force to connect with the audiences.
Yes, BTL marketing or events activities are a talented and cost-effective means that focus on a target audience and particular gathering.
What are the 4 components of CRM
As mentioned previously, any implementation of CRM needs to consider these four core components: technology (applications and infrastructure), strategy (business goals and objectives), process (procedures and business rules) and people (organizational structure, skills, and incentives).
How do you do a 4P analysis?
- Clearly identify which product or service you are analyzing
- Analyze how your product meets the needs of your customers
- Understand the places where your target audience shops
- Decide on a price for your product
- Formulate marketing messages to promote your product
What is B2B and B2C
B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilises online platforms to sell products or services to other businesses.
B2C ecommerce targets personal consumers.
What is Booms and Bitner
Booms and Mary J. Bitner. The 7 Ps or Extended Marketing Mix of Booms and Bitner is a marketing strategy tool that expands the number of controllable variables from the four in the original Marketing Mix Model to seven.
The traditional Marketing Mix model was primarily directed and useful for tangible products.