Retail banking provides financial services to individual consumers rather than large institutions. Services offered include savings and checking…
Who is Wholesaler? A wholesaler is a person who operates as a mediator between the distributor and retailer.…
Producer → Agent/Broker → Wholesaler or Retailer → Customer (Three-level Channel) What are three kinds of marketing channel…
Corporate Contractual Administered What are the three major types of vertical marketing systems Three vertical marketing systems include…
Wholesaler/Distributor Direct/Internet Direct/Catalog Direct/Sales Team Value-Added Reseller (VAR) Consultant Dealer Retail How do you increase brand visibility offline?…
Key Takeaways. Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a…
Distribution channels are the paths that products and services take on their way from the manufacturer or service…
Channel partners include value-added resellers (VARs), systems integrators, consultants, managed service providers (MSPs), original equipment manufacturers, distributors and…
Three vertical marketing systems include corporate, contractual, and administered. What is an example of a vertical marketing system…
Direct sales Retailer Independent distributor Reseller Wholesaler Intensive distribution Exclusive distribution Selective distribution What are the two types…