Definition: Branding strategy A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series…
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Netflix adopts a responsive and proactive business sector. They quickly respond to innovation and changes in consumer behavior…
Conduct thorough market research Check out international markets Study your consumers Check out your competitors Leverage social evolutions…
Other companies that just copy 3M’s structures and culture also can become a successfulinnovators. As we can see…
A brand driven business means that ‘brand strategy‘ trumps all. The brand strategy encapsulates that the ideal, the…
1967 Corvette Stingray – Joe Biden’s Car collection The car that holds a special place in Biden’s heart…
Bmw group uses mono-segment type of positioning and accordingly, the company makes an appeal to a single customer…
At its core, digital branding facilitates communication between a company and its customers. This can be as simple…