SA360 allows advertisers to create custom data-driven attribution models right in the interface. SA360 DDA models can be…
By default, Safari will automatically block any cross-site trackers (and use intelligent tracking prevention to ensure that other…
A 12-digit number, such as 123456789012, that uniquely identifies an AWS account. Many AWS resources include the account…
Some examples of conversions include: Signing up for emails. Filling out a contact form. Visiting certain pages on…
Google analytics‘ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when…
Tracking Parameters Google Click Identifier (GCLID) is Google’s method of passing click info from Ads to Analytics. Thus…
Engagement rate Reach Impressions Followers growth Click-Through Rate (CTR) Cost per Click (CPC) Cost per Thousand Impressions (CPM)…
LinkedIn is probably the best network to generate leads. On top of traditional techniques such as mentioning interesting…
Google Ads uses the last Google Ads click, but Analytics uses the last click across all channels. Google…
Ultimately though, measuring your marketing campaign success comes down to two things: Driving sales and leads. You can…