Audience segments such as the Business traveler, the Family Vacationers, the Friends’ Getaway, and the International Jetsetter, plan…
The purpose behind tourism marketing is to promote the business, make it stand out from rivals, attract customers,…
Not surprisingly, securing a career in tourism allows you to travel the world, all while meeting new people…
For example, in [8] , six types of tourism are organized: relaxing tourism, relaxing and health care tourism,…
The role of the marketing mix in tourism is to bring the customers or tourists to the destination,…
Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of…
4 Steps to Execute Destination Management For a destination management organisation actually looking to execute a management plan,…
This includes planning and developing package and escorted tours, receptions, seminars, addressing groups and individuals, promoting tours and…
It involves the management of multitude of activities such as studying tour destination, planning the tour, making travel…
The marketing mix contains the 4 P’s: product, place, price, and promotion. However, 3 extra P’s apply for…