By default, Google analytics activity columns use a last-click attribution model. Does Google Analytics have multi-touch attribution This…
Offline Attribution the analytical practice of determining which digital marketing tactics, such as channels, campaigns, or creative, precede…
Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership” How many pillars of epic content creation…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
Edm marketing is an acronym for Electronic direct mail marketing. It’s a marketing tactic used by companies to…
What is a customer communication strategy? A customer communication strategy is a cohesive, big-picture business plan for connecting…
A great example of an omnichannel approach is Starbucks’ loyalty rewards program. While the rewards program is primarily…
Weiner’s attribution theory states that an individual’s causal attributions of achievement affect subsequent behaviors and motivation. One of…
Omnichannel is a cross-channel content strategy used to improve the customer experience and drive better relationships across all…