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Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to…
The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator. Audience: who do you…
Product positioning is a very important tool for an effective marketing strategic planning. Product positioning creates an image…
There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning. What…
Burger king mission statement is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” The statement…
Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position…
A quality-based product positioning initiative emphasizes the quality of the product as its key selling point. This kind…
Brand positioning creates clarity around who you serve. It also explains to your target audience why you are…
Value Proposition: A statement that summarizes the key benefits or value for target customers. It explains why customers…