More specifically, Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years…
A good social media strategy will always include time for interacting, asking questions and connecting with the people…
Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products.…
Determine how your brand is currently positioning itself Identify your direct competitors Understand how each competitor is positioning…
By knowing exactly who its target audience is at any point and catering to a specific set of…
Unilever is a multinational corporation that operates in different markets that are virtually in all the continents across…
Psychographic segmentation provides insights that allow for better and more relevant customization, not only of products and services,…
While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens…
If you are looking for the overall most effective marketing strategy for small business, content marketing is the…
During 2020, drive-thru orders made up 50% of all US sales. People aged 25–40 are Starbucks’ most loyal…