Apple’s pricing strategy relies on product differentiation, which distinguishes a product or service from competitors. Apple has been…
Sony’s main strategy in reaching a wide market has been through the use of technology by coming up…
Nintendo’s market value is around $37 billion, about half of Sony. Does Nintendo have a PR team Nintendo…
Sony market based pricing is based on price skimming, this is the most commonly seen with new and…
It also introduced Deepika Padukone as brand ambassador. Sony will make an investment of Rs 50 crore towards…
Sony also uses sales promotion strategies such as giving free samples, discounts, coupons, scratch cards, early bird prizes.…
The story of Sonos might seem like that, from a distance. Its four founders – John macfarlane, Tom…
Billboard companies simply can’t afford to buy the land they need for advertising, so they lease it instead.…
Canon used technology as its foundation to build distinctive advantages. The theory of market strategy has been used…
Brand Personality Its goal is to “fill the world with emotion through the power of creativity and technology.”…