Definition: Search engine marketing, or “SEM,” consists of cumulative efforts to promote a website in paid and organic…
12 Basic search operators The asterisk, known as a wildcard, searches for any word or phrase you include.…
Create Immediate Awareness With Long-Term Gain Increased Visibility in Search Results Learn More About Your Audience Act on…
Do your keyword homework Use keyword research tools to refine keyword strategy Keep an eye on your Quality…
Step 2: Plan and map your process Step 3: Set actions and assign stakeholders Step 4: Test the…
How SEO works. Search engines such as Google use an algorithm or set of rules to determine what…
SEM, or search engine marketing, is the strategy of obtaining traffic through payment positioning, mostly through ads. However,…
Respond Publicly to Online Reviews and Monitor Your Brand’s Reputation Create a Positive Content Strategy Maintain an Active…
Search engine marketing specialists (SEO/SEM) are responsible for planning, implementing and managing company’s overall SEO strategy. They usually…
PPC stands for ‘Pay-Per-Click’, and refers to a type of online advertising. SEM stands for ‘Search engine marketing‘,…