Definition: Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable…
Demographic data is usually easier to obtain and implement than psychographic data, but psychographic data is usually far…
Segmentation is the process of dividing a company’s target market into groups of potential customers with similar needs…
What is geographic segmentation? Geographic segmentation involves segmenting your audience based on the region they live or work…
Customer segmentation: Demographic B2C Demographic segmentation is segmenting the market based on certain characteristics of the audience. Characteristics…
The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target different groups…
As a brand, Pepsi has positioned itself as one that embodies young energy, and this can be seen…
Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your…
Costco. With it’s headquarters located in Issaquah, Washington, Costco is the #2 Mass market retailer in the U.S.…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…