Apple and Samsung boast a combined customer loyalty rate of 69 percent, according to a multinational survey conducted…
Click on “Extensions”, then scroll down to “Content Blocking” section. Activate adguard by switching to “On”. Go to…
To be clear, cow’s milk is nearly always halal as it does not involve the slaughter of animals…
Direct Engagement with Fans. Coca-Cola’s social media campaign #VerdaderoAmigo, where they redesigned the logo’s iconic wavy ribbon into…
A House of Brands can include numerous brands, where each brand is independent of the others, often with…
Apple sells the iPhone. The company has created its own niche within the larger mobile phone market. The…
Samsung opts for market penetration to increase its market share. In growing markets, Samsung launches its market penetration…
In January 2020, Samsung’s ($KRX:005930) main mobile Instagram account @samsungmobile commanded a massive 5.1 million followers across nearly…
Demographics Behavior Benefit groups Social Data Value Which market segmentation is best? Identifiable (or differentiable) Accessible Substantial: large…
Starting in 1993, Samsung has adopted an aggressive branding and advertising strategy. Samsung’s branding philosophy is built on…