Traditional media such as television, radio and print ads in newspapers and magazines have long been the primary…
By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research. For this, he is…
Offline marketing refers to the techniques and strategies to promote products and services through offline media channels like…
Above the line marketing, also called Atl advertising, is a less focused marketing technique that reaches a larger/wider…
What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. This means print,…
You might not realize it, but offline marketing is just as relevant today, even in our digital world.…
New media is any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally. From a…
As research showed, television advertising increases the willingness to pay, in direct and indirect manner. In addition, ads…
ABOVE THE LINE ADVERTISING (ATL) Examples of ATL advertising include those that run on the following mediums: Television,…
Paid advertising does work. Both to get new people listening to your music, and to push your content…