Demography provides very specific information about different populations such as their age, gender, family status, race, income and…
Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In…
They are targeting the ‘aspirer’ type of consumers. These are people that are more materialistic with the deep…
Look at your current customer base Check out your competition Analyze your product/service Choose specific demographics to target…
Malls have room for improvement – the top three things consumers want to see more of when shopping…