The Lego group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments…
Jollibee has a huge portfolio of products which helps them to target different groups in the market. By…
The toothpaste market is segmented into product type, end user, distribution channel, and region. On the basis of…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
Interests Attitudes Values Lifestyle What is family life cycle segmentation Family Life Cycle segments enable you to improve…
Its premium priced products target affluent customers. Nike also maintains a heavy focus on customer experience across both…
1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What promotion strategy does Apple use…
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural,…