A creative is the ad served to users on a webpage, app, or other digital environment. Creatives can…
Horizontal distribution refers to spreading out resources and engaging with or creating multiple copies of whatever you are…
Strength of Advertising as a Promotion Tool: Advertising is a major promotion tool. It offers planned and controlled…
Preparation and planning Definition of ground rules Clarification and justification Bargaining and problem solving Closure and implementation What…
1 Step 1 – Set your goals 2 Step 2 – Choose the content and how you’ll repurpose…
GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide…
Chicago’s principal hip hop stations are iHeartMedia’s WGCI 107.5-FM and Crawford Broadcasting’s WPWX 92.3-FM. What is the number…
1. Proverbs 13:3; “Whoever guards his mouth preserves his life; he who opens wide his lips comes to…
Persuasion is best defined as a process whereby a person’s attitudes or behaviors are influenced by another person.…
John 16:33 Isaiah 41:10 (NIV) “So do not fear, for I am with you; do not be dismayed,…