Basically, a brand extension is leveraging an existing brand to promote a product in a different category. There…
Identify negative publicity quickly Correct any false information Act before the problem escalates Own up to your mistakes…
Kotler and Keller (2016) reveals that brand equity is the added value endowed to products and services with…
Word of mouth and continued intentions to use. PWOM will be positively associated with continued intentions to use.…
An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use…
Brand experience management is managing, strategizing, measuring, and impacting all aspects of the customer experience with your brand.…
Sell to Your Buyer’s Situation (Not Their Disposition) Disrupt Your Prospect’s Status Quo Introduce Unconsidered Needs Tell Customer…
The day’s P&L is computed for the holdings based on the difference from the previous day’s close and…
Here are the best brand awareness survey questions to measure your brand awareness: When you think of {product…
In 2019, viral videos have the power to ruin someone’s life or reputation. I’ve seen the negative effects,…