Target marketing Following are 5 criteria that indicate whether you have selected a viable target market: size, expected…
There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The…
Political advertising is defined as advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters, radio or…
There are six elements to a Pestle analysis: Political, Economic, Sociological, Technological, Legal, and Environmental. Changes brought about…
Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal…
The factor competitor analysis should not be included in Pestle analysis. A PESTLE analysis is a context to…
Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities…
It can serve as an open communication channel for residents to respond back, ask questions, and provide updates.…
Macroeconomics is a branch of Economics that deals with the issues of an economy as a whole, rather…
At its simplest level, international marketing involves the firm in making one or more marketing decisions across national…