Friendly Audience Apathetic Audience Experienced Audience Uninformed Audience Hostile Audience Opportunist Audience What are the 5 audience types…
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires,…
The company’s resources The degree of product variability The product life cycle Market variability Competitors’ marketing strategies What…
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires,…
Some of the best undergraduate degree options for aspiring PR professionals include public relations, journalism, English, communications and…
The three big reasons for PureGym’s success according to Peter are price (£15-£20 a month), lack of contract…
Psychographic data is information about a person’s values, attitudes, interests and personality traits that is used to build…
For example, demographic information might tell you something about a person’s age, but psychographic information will tell you…
Psychographic questions help reveal the psychological characteristics within your target market, or your entire pool of respondents. This…
The five main demographic segments are age, gender, occupation, cultural background, and family status. What is a demographic…