The strategic planner a.k.a. the strategist is an important team member of the advertising agency that is in…
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your…
A well-developed channel strategy can help you: Improve the consumer experience: Developing an effective channel strategy can help…
Types of Outdoor Advertising Most people are familiar with billboard advertising, regardless of where they live or travel.…
Cost-Based Pricing. Value-Based Pricing. Competition-Based Pricing. What are the benefits of cost-based pricing Benefits of cost-based Pricing Method…
A retail strategy is the process you use to develop your products or services and sell them to…
Figure Out What’s Working – And What’s Not Pick the Best Goal for Your Organization SMART Objectives: The…
Creates differentiation Creates communication opportunity Creates word of mouth Creates a platform to cross-sell and upsell Creates a…
Establish Your Marketing Goal Identify Your Audience Set Your Marketing Budget Determine Your Deadline(s) Pick Your Marketing Channels…