Neuromarketing service providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials, brands, etc. Thus, companies…
Though consumer neuroscience and neuromarketing are often used interchangeably in the marketing literature, the former refers to academic…
Positron-emission tomography (PET in neuromarketing) Positron-emission tomography (PET) is an invasive technique that measures the metabolic activity of…
Gerald Zaltman is associated with one of the first experiments in neuromarketing. In the late 1990s, both Gemma…
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…
Electroencephalography (EEG) is a neuro-research technique that measures brain activity. It’s a widely used technique in neuromarketing research…