A target customer is an individual that’s most likely to buy your product. And it’s a subset of…
Market-based pricing involves a process in which product prices are fixed after studying the price of similar products…
Branding is about sticking a brand onto something. Positioning is about helping customers categorise a brand. Is branding…
Look for influencers who do paid collabs by searching “sponsored or ad + your niche” on YouTube. Use…
For Rogers (2003), the innovation-decision process involves five steps: (1) knowledge, (2) persuasion, (3) decision, (4) implementation, and…
Network marketing offers people an opportunity to earn money by working for themselves. They can create a business…
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and…
Yes, Abercrombie & Fitch is still in business and the clothing it sells hasn’t gotten stuck in the…
The main difference between the two is that advertising design is more about creating full-scale advertising concepts, while…
Contractual vertical marketing system organizations sign contractors with distributors to sell their products and remain competitive in a…