Starbucks rewards program is perhaps one of the most popular customer loyalty programs in the world. It is…
Identify customers who are in limbo Communicate product value clearly Leverage what’s working for existing customers Keep a…
Brand value vs. brand equity. Whereas brand value is a financial gauge of your brand’s worth, brand equity…
Is Slack a CRM? No, Slack is not a CRM, but it does integrate with your CRM, including…
The 4 basic marketing principles are product, price, place and promotion. What are the 5 types of sales?…
Be optimistic and genuine Be likable Show them that you care Don’t scare your team members off Make…
The key factor that influences consumers’ behavior is the ability of Apple’s products to meet their specific needs…
User status is another way to segment customers behaviorally. Some of the most common include: Non-users — May…
loyalty and allegiance mean faithfulness owed by duty or by a pledge or promise. loyalty is used of…
Loyalty is an essential attribute in people’s lives. It allows them to gain the trust and respect that…