Your content pillars will be specific to your brand, but can encompass multiple themes. For example: An independent…
Using cost ratio to determine ROI An efficient marketing campaign may result in a cost ratio of 5:1—that…
An ecommerce dashboard should be designed to showcase Key Performance Indicators (KPIs) over time. Users should quickly diagnose…
KPIs (Key Performance Indicators) are quantifiable measures used to evaluate marketing campaign performance. They are valuable resources to…
Facebook average ranges from . 64 to 2.2 percent each month. Twitter’s range constantly fluctuates, but currently, some…
Traffic sources Social media reach CTA – ClickThrough Rates Bounce rates Progress to goal (monthly or quarterly) Why…
Setting SMART (specific, measurable, attainable, realistic, & time-bound) goals keeps a business focused, moving in one direction, and…
At its core, a measurement strategy is an all-encompassing plan that establishes how business goals will be measured.…
Types of dashboards (and how to choose the right one for you) There are three types of dashboards:…
Is your article original? Are you able to offer relevant and provide practical advice? Have you edited before…