An AdWords specialist is a person with expertise in the use and understanding of the Google ads interface.…
There are three primary types of competition: direct, indirect, and replacement competitors. Direct competitors are the most recognizable…
Using both SEO and PPC together can also give you better insights into what’s working (and what’s not)…
Click share is the estimated share of all achievable clicks that you have received, and is available only…
Display advertising is different from PPC in how the ads are called forward. These are text, image, or…
As a rule of thumb, broad tends to be more expansive, phrase is great for those keywords that…
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website…
Customer Match is an advertising tool that helps you make the most of your own data. Customer Match…
To get a higher Quality Score, fine-tune your ads and landing pages to improve your expected click-through rate,…
Keywords are words or phrases that are used to match your ads with the terms people are searching…