in the United States, social media managers earn an average of $50,000 per year. Go a little lower…
There are four common target marketing strategies: mass (undifferentiated) marketing, differentiated marketing, niche marketing, and micromarketing. How do…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users…
Your target audience might be a board market, or a niche one. For example, if you sell shoes…
Analyze Your Customer Base and Carry Out Client Interviews Conduct Market Research and Identify Industry Trends Analyze Competitors…
The most popular psychographics are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also…
What is content consulting? When I do content consulting for you I thoroughly study your market, your business,…
What sets Patagonia apart from other brands in the industry is its almost manic commitment to sustainable practices.…
Psychographic segmentation is a tool marketers use to group members of their target audience into different segments based…