What Is Analytics in Advertising? Data analytics in advertising involves using data generated by websites, social channels, software…
Meta blueprint certifications are among the highest quality certifications currently available for digital marketers. Taking the courses to…
Location Intelligence (LI) is the methodology of deriving insights from location data to answer spatial questions. LI goes…
Modern BI shifts the focus away from IT and data scientist analysis and reporting and offers mainstream tools…
What is Collaborative CRM? Collaborative CRM allows you to create communication between different organizations related to customer service.…
Customer Feedback Customer Sentiment Third-Party Data Situational Analysis of Anecdotal Experiences Passively Collected Behavioral Data Real-Time User Testing…
Roles and Responsibilities of a Marketing analyst collect data on competitors’ marketing tactics, sales prices and product/service distribution.…
Big data allows digital advertisers to better target users with more personalized ads that they most likely want…
The 360-degree view from big data allows marketers to present customer-specific content when and where it is most…
Insights explores the data and the reports generated from it and extracts meaningful information that can then provide…