For most businesses, a 5:1 revenue-to-ad ratio is considered acceptable. This means for every dollar spent in advertising,…
Clear communication is the key to effective copy A copywriter comes to the rescue Make every word tell…
SUMMARY: The Senior Marketing Specialist is responsible for ensuring the strategic alignment between the organization’s goals and the…
The Average acos is about 30%, but it is going to modify depending on your strategy and goal.…
A Low roas could also be caused by issues not directly related to your ad campaign itself. For…
Netflix: An example of penetration pricing Netflix had a unique proposal. If customers could wait a day or…
The top countries with the Highest cpm rate on YouTube in 2022 are Norway, Germany, Moldova, and Algeria.…
Optimize your headline and copy: Use one or two focus keyword(s) in your headline and copy Include CTAs:…
A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in…
Benefits of a Good pricing strategy symbolises value: Consumers tend to associate less expensive products with cheap, sometimes…