E-Commerce refers to the performing online commercial activities, transactions over internet. E-Business refers to performing all type of…
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to…
Audience segmentation is the process of determining which consumer traits characterize a certain group, or segment of a…
Keep it short and simple Be different Consider your online presence Get creative with your domain name Be…
As we mentioned earlier in the chapter, consumer behavior is influenced by many things, including environmental and marketing…
Patent Licensing Trademark Licensing Copyright Licensing Trade Secret Licensing Exclusive Non-exclusive Sole Perpetual What are the 4 factors…
There are around 200,000 companies in the middle marketmore than a quarter of which are PE-ownedthat provide more…
Companies whose products have an international demand often employ geomarketing strategies. So, fast-moving consumer goods, clothing, automobiles, banking,…
It is calculated by dividing the outputs produced by a company by the inputs used in its production…
What Is the Evolution of Marketing? Marketing evolution refers to the distinct phases that businesses have gone through…