The very first product Glossier developed was a moisturizer that wouldn’t aggravate acne. After this, Weiss and her…
Another key aspect of Glossier’s hugely successful social media strategy is reposting user-generated content on their Instagram account.…
Glossier’s social media content strategy positions the brand as authentic and down-to-earth. By not using overly salesy language,…
Glossier’s consumers buy their products and photograph them or photograph them using it and share them on social…
Knowing your customers Building your audience Creating your products & finding a manufacturer Designing your packaging Building your…
Of course, since Glossier is not 100% vegan – it might not be the best choice for activists…