The term “content marketing” itself was coined by John F. Oppedahl at a journalism conference in 1996. This…
Why is marketing important? Marketing identifies demand for unfulfilled needs. Marketing also provides input to decide what features…
Undoubtedly, Artificial Intelligence (AI) is a revolutionary field of computer science, which is ready to become the main…
Neil Patel – KISSmetrics Entrepreneur Magazine called him the #1 marketer in the world, and, today, he helps…
The similarity between public relations and marketing is where both of it has an underlying goal which is…
One of the main benefits that a 360-degree customer view provides is the ability to extend the sales…
ADVERTISEMENTS: Ads appear for the first time in print in Hickey’s Bengal Gazette, India’s first newspaper (weekly). Horlicks…
Marketing Management,Fifteenth edition paperback – January 1, 2016. What is the latest edition of Philip Kotler Marketing Management…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
Price is perhaps the most important component of the marketing mix because it ultimately determines the income flow,…