Changing their strategy in 2014, SHEIN began to acquire their own supply-chain system, moving them away from the…
Jd.com is leading the global Fashion e-commerce market, with e-commerce net sales of US$14,498 million in 2021, followed…
Zalando reported GMV growth of 34.1% to 14.3 billion euros, driven by continued strong consumer demand for online…
This initiative is part of McDonald’s Scale for Good commitment to sustainability. By 2030, McDonald’s has committed to…
Editorial commentary, analysis and opinion pieces, whether written by the editors of the publication (editorials) or outside authors…
Examples of premium pricing Some manufacturers will deliberately set a high price for designer clothes hoping that the…
Calvin Klein’s target audience is mainly focused on the wealthy middle class, and its products are exclusive works…
There are currently a few luxury/high-end brands that seem to be on top of their game, including Gucci,…