The question of whether to sell on third-party e-commerce platforms like Amazon is common among direct-to-consumer or D2c…
Push marketing focuses on drawing new customers by pushing marketing materials directly in front of them rather than…
Product line pricing is a product pricing strategy, used when a company has more than one product in…
Yes, a marketing manager is usually higher than a product manager. Product managers are responsible for leading the…
The following picture shows the product life cycle with four key events: launch, product-market fit, life cycle extension,…
Spotify’s core values include “passionate, innovative, sincere, collaborative, and playful.” These values are what the corporation considers as…
Google doesn’t know your business You have no visibility or control over the data being used Google’s broad…
There are two primary types of internal marketing: Campaign or communications strategy specifically targeting your employees. For example,…
Product bundling is a technique in which several products are grouped together and sold as a single unit…
What is an example of competitive pricing? Competitive pricing is a strategy where a product’s price is set…