The RACE model can be used to help you develop a Strategic pr plan. RACE is an acronym…
A digital marketing consultant is a professional who focuses on creating promotional and advertising campaigns for digital platforms.…
The R.A.C.E process encompasses the following 4 phases: Research, Action and planning, Communication and relationship building and Evaluation.…
Stage 4: The Prospect Selects a Vendor The final stage of the B2b buying process comes when the…
Define your vision for customer service Promote a customer-centric company culture Create a customer journey map Set measurable…
A strategic planning model is how an organization takes its strategy and creates a plan to implement it…
The consumer typically passes through five stages before he purchases: problem recognition, information search, evaluation of alternatives, purchase…
There are three major categories of consumer decisions – nominal, limited, and extended – all with different levels…
The Production Concept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept Why consumer…
Campaign goals and tracking Campaign insight and targeting Key campaign messages and offers Campaign media plan and budget…