The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations…
Introduction: Every story has elements that work to create a cohesive unit of writing. These elements can be…
This chapter describes these 11 pillars that include, remarkable, shareable, memorable, relatable, memorable, relatable, personal, targetable, connectable, flexible,…
Brand goals describe what a company expects to accomplish with its branding over a specific period of time.…
Product strategy is the process of defining what you want to achieve and how you plan to get…
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
The marketing mix is a tool used to help brands understand what elements must be combined in order…
A branding fundamental is authenticity built on a foundation of performance and delivery. If you don’t believe in…
the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall…