9 The same year, Ale Smidts independently coined the term neuromarketing in his publication ‘Looking into the brain:…
Neuromarketing service providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials, brands, etc. Thus, companies…
Campaigns can greatly influence your audience and their decision to buy your product. Is neuromarketing vital in understanding…
Consumer neuroscience is the application of neuroscientific methods to the understanding of consumer behavior. By using methods such…
Herein, we will articulate common ethical concerns with neuromarketing. We argue that the most frequently raised concerns- autonomy,…
One of the most popular green marketing techniques is producing sustainable products for consumers to use as alternatives…
Una de sus técnicas principales es el “acercamiento” que tiene con su público, ya que todo lo que…
The Tools of Neuromarketing The two primary tools for scanning the brain are fMRI and EEG. The former…
Is Neuromarketing a More Accurate Way to Research? Neuromarketing can clearly provide valuable insights into how the consumer…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…