We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an…
Google announced that it had agreed to acquire a company called DoubleClick for $3.1 billion in 2007. The…
There will now be three primary brands: Google AdWords is now Google ads. DoubleClick advertiser products and Google…
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage…
Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second…