“L.V the Truth” is an abstract slogan that is still relatively straight forward and easy to interpret in…
Definition: Michael Porter developed three generic strategies, that a company could use to gain competitive advantage, back in…
Power Rule Sum and Difference Rule Product Rule Quotient Rule Chain Rule What does differentiation mean in marketing…
Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position…
Access to natural resources not available to competitors Highly skilled labor Strong brand awareness Access to new or…
When a company focuses on their processes, they improve quality, lower the costs, and provide more value and…
There are many ways to segment markets to find the right target audience. Five ways to segment markets…
Undifferentiated Strategy. An undifferentiated targeting strategy is used when a company decides to communicate the benefits of its…
While product differentiation is usually product-specific, product positioning is more about the audience that marketers are trying to…
10 car makers in India as per FADA Maruti Suzuki – 39.17% market share Hyundai – 15.96% Tata…