We call these two steps segmentation and targeting. Finally, the company decides how it is going to serve…
The phrase “underserved customers” usually refers to the roughly 55 million unbanked or underbanked adult Americans tracked by…
PRIZM® classifies Canada’s neighbourhoods into 67 unique lifestyle types by integrating geographic, demographic and psychographic data. PRIZM® QC…
Companies that use psychographic segmentation successfully. Starbucks is a big fan of psychographic segmentation, and this largely defines…
Tapestry is a market segmentation system built from using a large, well-selected array of attributes of demographic and…