The value of each conversion should be greater than the amount spent to get the conversion. To calculate…
The cost-per-click (CPC) is determined by dividing the entire amount paid for clicks by the total number of…
You want to set the Target cpa goal about 10% or 20% higher than the actual target to…
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA…
And once you hit 1000 active users, you’re better off than 85.7% of all apps. Again, that’s huge.…
Again, your CPM will fluctuate depending on a number of factors. However, regardless of the niche that you’re…
Sign in to your Google ads account Open the navigation panel and select Display campaigns or Video campaigns…
Cost-per-view (CPV): Definition A bidding method for video campaigns where you pay for a view. A view is…
If competitors are bidding on your branded terms, you cannot force them to stop. However, you can make…
CPC – Set at the ad group level, this represents the maximum amount you’re willing to pay for…