Skim pricing, also known as price skimming, is a pricing strategy that sets new product prices high and…
Reverse psychology is a new promising approach for a brand to differentiate itself from others. Its application in…
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis…
But creative agencies focus more on designs, and don’t get into the weeds of studying changing market trends…
Moore: Packaging is often called the “silent” hero in many value chains—reducing food waste, protecting medicine, and enabling…
Mobile marketing is a form of multi-channel digital marketing aimed at connecting with consumers via their mobile devices,…
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft…
Depending on the business and type of products, most of the manufacturers won’t sell products in small quantities.…
1. Positive WOM is to provide information for consumers which highlights the strengths of a product or service…
For Nike, its market segmentation involves four categories – geographic, demographic, psychographic, and behavioral. For Nike’s demographic segmentation,…