The short and sweet of ICP vs persona is that an ICP represents an ideal business that you…
Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.…
Brand asset management involves handling and storing a range of branding materials, including brand guidelines, logos, fonts, and…
Qnet is a big scam and everyone knows this. Modified: he said the name of the company is…
A product-focused strategy is commonly used to produce, improve and enhance the existing products rather than focusing on…
Your brand is how others perceive your business. It’s the emotional connection that you make with your audience.…
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game…
With about $33 billion in global revenue last yearwe talked it out of themMars would be in the…
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty…
Total Addressable Market Calculation Prospective Number of users * Competitive position = TAM. ‘ Suppose the estimated number…